6/06/2008

How to Save the Majors (Maybe)

Former Beastie Boys manager Ian Rogers has a few ideas for the EMI braintrust that could be applicable to other roaming dinos left, namely, individually making each label under the company umbrella a dedicated purveyor and marketer of similar kinds of music and artists.

"What do Daft Punk, Meat Loaf, KoRn, and The Stooges have in common from an audience perspective? How is there any efficiency in the same marketing team working all of those records (and scads of others just as unaffiliated) in the past year?"

Hmmm…

Rogers’ got some more ideas right here.