In an effort to appeal to a different kind of advertiser, premiere hip-hop publication The Source will not be including ads "for pornographic films, pornographic Web sites or escort services" in the magazine, according to the New York Times. These spots have frequently accounted for as much as half of their advertising revenue in the past, but co-publisher L. Londell McMillan is now looking to jettison the raunchy ads in order to appeal to the likes of "McDonald’s, Coca-Cola, Pepsi-Cola, technology, high fashion". McMillan goes on to state how “[t]here’s a lot of people that want hip-hop but don’t want some of the filth that some of the business carries with it.”
The effect this new direction and attitude will have on The Source's readership and/or editorial content remains to be seen.
