ALEX FERREIRA
Serenata de Plastico EP
(WEA-Spain)
After a series of self-released EPs and singles, Madrid-based Alex Ferreira has attracted the attention of the majors and so, with the 5-track EP Serenata de Plástico, we have the young Dominican singer/songwriter's opening salvo in his foray into the big leagues.
First single "Sonrisa Valiente" [see video clip below] might not be Ferreira's strongest composition to date but it's a nice tune and it kicks off the festivities in an ideal manner, creating a fluid vibe extended throughout the rest of the record, thanks to its deft sequencing. "Pixel", like "Sonrisa", is a decent but unremarkable song that would be a highlight for many of the lesser young songwriters we're confronted with on a daily basis; however, "Real", with its sense of optimism and renewal, and "Zigzag" in its cheery, abstract depiction of confusion, clearly demonstrate what Ferreira is capable of when he takes up residence with the muse. But he left the best for last.
For those already familiar with him or anyone looking for a snapshot of the man's talent, "A Ciencia Cierta" is pure Alex Ferreira: well-crafted lyrics, melody, arrangement...ah, yes. Short and sweet, with the right dose of each of its elements, "Ciencia" is quite simply a great song. It also performs the nifty trick of closing out the EP on a high note and leaving one desiring of more.
Since Serenata Plástica is a Warner Bros release, it'll surely get Ferreira more exposure than he's managed on his own. (Unfortunately, it's only available here in the US as an import.) And what better calling card than an EP that clearly and decisively announces the arrival of a new talent; a sensitive singer/songwriter, perhaps, but one far from being precious, pretentious or blindly ironic. If you are a fan of modern, well-crafted guitar pop you could do a whole lot worse than Ferreira and his Serenata Plástica. Actually, it's very likely to be one of the best things of its kind you'll hear all year.
