Filmmaker
Cameron Crowe, who cast 3/5 of
Pearl Jam as fictional band Citizen Dick in his Seattle-based movie
Singles (1992), is rumored to be shooting a commercial for Target with the band. The department store is said to be the sole "brick-and-mortar" carrier of the band's upcoming album. The Universal Music Group would distribute the album outside the US. Pearl Jam's music had previously been released under the Sony Music umbrella since 1991.