Music, as we've come to know it, immerse ourselves in it and love it, does not hold sway in the same manner with today's music fans: it's part of the package, not the be-all-end-all.
To them, an instrument is an archaic, inconvenient vehicle to express music; a song is a disposable means of conveying a temporary sentiment; a concert is not a place to commune and bask in the glow of performers making a joyous sound but a measure of exclusiveness, status and cool meant to be bragged about on social media.
So, the people who interact with that paradigm are, in so far as this subject is concerned, unlike us, and thus the music is not for us.