Video giant YouTube has removed all Warner Bros-related content from their site. The label says it asked for the removal when talks over licensing agreements came to a halt. YouTube countered with claims that Warner's last minute demands exceeded the financial arrangements they were willing to meet and prompted them to take action on their own.
Regardless of who did what, the end result is the videos being gone from the site. And what does that exactly portend for the parties in question?
Well, there has been talk of the four major labels (Universal, Sony, EMI and Warner Music Group, parent company of the aforementioned Warner Bros) being interested in banding together and launching a video site of their own, and these recent Warner vs YouTube developments may be a first step in that direction.
Stay tuned.