Camel Goes, um, Went Indie

Guess they’ve been scoping out indie kids/hipsters, huh? The R.J. Reynolds Tobbaco Co.—makers of the fauxhemian cigarette of choice, Camel Lights—have halted their advertising campaign aimed at fans at indie rock after being sued in nine states for the alleged violation of the 1998 Master Settlement Agreement between 46 states and tobacco manufacturers. It turns out the “Indie Rock Universe” campaign featured cartoon-like drawings, which is illegal for tobacco products these days. The ad originally ran in a nine-page spread in the November 15th issue of Rolling Stone. Also, it's not clear if the bands mentioned in the spread gave their consent to appear.

This and this is what the spread/campaign looked like.