2/08/2008

Goin' Mobile

Timbaland will record the first album of new music to be available exclusively thru cell phones. The hip-hop uber producer signed a deal with Verizon to produce a song a month throughout this year. "...Every place don't get a CD [but] everybody has a mobile phone. Just producing a mobile album has never been done. I'm the first to ever do it," he told Billboard.
OK. Aside from the novelty aspect--and Verizon aligning themselves with a big-time hitmaker--what's the point? When the gimmick wears off and you're left with a crappy sounding album, then what? Sheesh...