The 'Brüno' Question

How is it possible, after the Borat movie, that people would fall yet again for the same nonsense and be comedic fodder for another of Sacha Baron Cohen's lame-ass concoctions? Not even talk show Richard Bey was aware of Borat or even suspicious of this Brüno character? Or former presidential candidate, Rep. Ron Paul (R-TX) and his advisors? Really? Jeez...